Shuxian Wu

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Bad ones even super hard to track the link of the job


Example 1 — Total opposite translation


From the UX aspects, Robinhood did a good job of helping users get entry, but it lacks the necessary info for users to learn and make smart decisions. This will never help for a newbie to be a real INVESTOR.

Photo by Tech Daily on Unsplash


Localization or translation, and cognitive bias effect

1. Localization or simply translate

Source from Wikipedia - Jimi ni Sugoi! Kōetsu Girl: Kouno Etsuko


Lesson Learned 1 — No Research, No UX

Photo by Tim Gouw on Unsplash

Team: ROI first.

Me: Research…


Photo by Stanislav Kondratiev on Unsplash


If a designer stops learning but just relied on his/her YEARS in the industry to stay in the company, I believe it will be substituted by other younger talented designers sooner or later.


Without testing, there is no way to tell the design is good or not.



Definition Phase

Solving the wrong problem is the worst problem.

Shuxian Wu

A user-immersed, problem-solving, user-centered designer

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